KOREA

May 2022
Global Korea ¥°

Hanbok Appears
in the MV of a Pop Artist

New York, U.S.A.

The Korean Cultural Center in Los Angeles engaged in the production of Miljenko Matijeviĉ¡¯s newly released song ¡°Trust in Love¡± and introduced Hanbok and Korean traditional dance. Miljenko Matijeviĉ¡¯ is the singer of ¡°She¡¯s Gone,¡± which gained enormous popularity in Korea.

The project began as Miljenko reached out to the Korean Cultural Center in Los Angeles, asking to collaborate on a music video with a Korean-style background. ¡°Trust in Love¡± is a song about making peace by trusting in faith and love with open hearts.

Global Korea ¥±

ON! Login to the World of
Korean Webtoon

Osaka, Japan

The Korean Cultural Center in Osaka and the Korea Manhwa Contents Agency worked together to host the ¡°ON. WEBTOON¡± exhibition of Korean webtoons in Japan. Held simultaneously online and offline, the exhibit aimed to promote the beauty of Korean webtoon to Japanese citizens and take a role as the bridgehead for new market entries for the cultural content industries.

The exhibition features a total of five works, including ¡°Itaewon Class,¡± ¡°Hellbound,¡± ¡°Solo Leveling,¡± ¡°True Beauty,¡± and ¡°Navillera,¡± to present the original webtoon works of numerous popular dramas, movies, and games to Japanese citizens through dimensional platforms online and offline.

Global Korea ¥²

Hanbok Reconnects Designer
with Korean Roots

Honorary Reporter, Sri Lanka

© Yang Cheon-sik

Born in Korea, Hanbok designer Yang Cheon-sik was adopted by an American family and renamed Jeffrey Van Damme. His designs are mainly inspired by the Joseon Dynasty and use Western fabric and trimming. Based in New York, he is also well known for wearing traditional Hanbok as everyday wear, including all nine layers of a traditional outfit along with the gat (traditional hat).

¡°Wearing a Hanbok ticks off a lot of boxes for me in creativity, satisfaction with embracing my cultural heritage and avoidance of fast fashion. I also sort of inadvertently gained traction on social media and blossomed to what I¡¯m very grateful for today in inspiring other Korean adoptees to embrace their heritage,¡± he said.

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