While in Korea

Writer. Sung Ji Yeon
Illustrator. RYUGOON

Why do we take care of our skin and wear makeup? We do this to protect our skin from harm and to make ourselves look prettier on the outside. K-beauty analysis culture, which refers to the overall beauty lifestyle in Korea, is focused on providing people with a more effective approach.

K-beauty Analysis Culture

We live in an era of abundance when it comes to beauty lifestyle products such as cosmetics, beauty devices and food that promotes health from the inside. Choosing the product that is right for you is the best way to experience the maximum effect. However, it¡¯s not as easy as it may sound when one has to sift through a plethora of beauty products. You might have experienced deciding upon a product only to have it fail because it was different from what you expected.

The probability of that happening may decrease when you experience K-beauty. This is due to the fact that K-beauty has a culture of thoroughly analyzing not only the effectiveness of products but also the type and color of one¡¯s skin, as well as the characteristics and placement of facial features. The K-beauty analysis culture provides you with the opportunity to highlight your own strengths and discover charming features about yourself that you may not have even realized existed.

What is Analyzed
and How?

Let¡¯s take a brief look at the K-beauty analysis culture. First of all, Koreans tend to analyze cosmetic product ingredients before purchasing them. Koreans refer to YouTube videos that analyze the ingredients used in a product line and choose the product that best suits their skin, even if they¡¯re looking to buy some lotion. Apps that analyze the ingredients and functions of cosmetic products are also actively used, making it easy to see if a product contains ingredients you like or don¡¯t like. These analysis tools can help you prevent skin problems and allow you to enjoy the full effects of the product.

People also analyze themselves to find their own unique color, known as their ¡°personal color.¡± ¡°Personal color¡± is the perfect color group for your skin tone that harmonizes with your complexion, eyes and hair color. You can hold different colored clothing up to your face to find the optimal color that highlights your external strengths and hides your weaknesses. Personal color has such a strong effect that some say it can cause a person¡¯s impression to make a complete 180-degree change. That¡¯s why Koreans, as well as foreign tourists, are visiting experts to receive their personal color diagnosis.

We hope those of you looking to find the proper beauty lifestyle for them will experience the K-beauty analysis culture to find an even better version of themselves.