In 2014, a year after Black Eyed Pilseung was formed, the group started to gain a following when SISTAR¡¯s song ¡°Touch My Body¡± became a huge hit. The decade since then has been one of continuing success for the producer duo, who have helped produce albums for some of K-pop¡¯s best-known acts, including Twice and Apink. It can¡¯t be easy to keep popping off one hit after another, but that¡¯s exactly what Black Eyed Pilseung has managed to do. So, what¡¯s the secret to their success? What do they keep in mind while they¡¯re writing songs? Their answer came as a bit of a surprise. ¡°Kyu-sung and I made a promise not to churn songs out to cash in on our talents. We agreed to give our all to the songs we feel confident about. When making music, I still follow my heart, not my head.¡± Even now, Rado approaches music with the same pure heart and passion he had a decade ago. And that¡¯s what has brought him where he is today.
Seven years ago, Black Eyed Pilseung established High Up Entertainment, a label for managing celebrities like the girl group STAYC, which debuted in 2020. While Rado has been in the popular music industry for some time now, producing a girl group presented challenges that were entirely different from singing or songwriting.
¡°Songwriting isn¡¯t like directing a girl group. With songwriting, once you¡¯ve given the singer a suitable tune, your job is done. But with directing a group, it¡¯s important to maintain an objective view on the project. On top of that, K-pop has become a genre that¡¯s listened to by people around the world, and not just in Korea. That creates all sorts of headaches and challenges.¡±