For 2021, we are bringing to fore tidbits of our daily lives: something many of us in these pandemic-ridden times realize we could¡¯ve cherished more, attributed greater fondness and gratitude toward. It¡¯s a considerable shift from our prior intent to highlight the ¡®best of¡¯ (what our nation offers) — which is arguably the spirit of our organization, as a promoter of the nation.

We believe that by exposing possibly more mundane, practical and commonplace bits of Korean life — including the everyday customs of contemporary and ancient Korea, plus all the periods in between —, you feel more intimate to our nation and all that we have to offer.