Briefly introduce your channel.

If we were asked this question several years ago, we¡¯d have simply answered by saying our channel is a fashion channel. But nowadays we recognize that our channel is more of one that provides a glimpse of Korean culture through how we depict K-fashion, K-leisure activities and K-beauty. We introduce Korean designer brands, recommend great places to shop in Korea, take viewers to the latest cafes, restaurants, and hair and nail salons, introduce K-beauty products and a lot more.

How popular is your YouTube content?

Our channel has 480,000 subscribers. Though the numbers of subscribers and views are important, we believe that the amount of genuine love our content receives from viewers can be defined by the number of comments and likes we receive from subscribers. Their appreciative words and positive feedback are what keeps us motivated to create better content.

How did your connection with fashion and design
begin and how did you become YouTubers?

While majoring in fashion design, we watched the videos of other YouTubers and naturally began creating content related to our major. While working after graduation, we realized what we wanted to do and headed for Korea once our schedules were right.

How does being twins impact your efforts?

Being twins gives us a big advantage as YouTubers. Because we know each other so well in personality, strength or weakness, we¡¯re like a dynamic duo when we work together. We¡¯re practically BFFs, so it¡¯s so much fun working together to the point that sometimes work don¡¯t seem like work at all. We always feel privileged to have each other and it¡¯s amazing that we share and work toward the same dreams and goals.

What is your philosophy when creating content?

Our philosophy when it comes to creating content is never to create content just for the sake of creating content. We believe that every piece of content should offer and create value for viewers. If we¡¯re creating content just because we enjoy the creation process, we¡¯re simply fulfilling our interests. Every piece of content requires a moderate balance between what we want to create and what our viewers want to watch.

What reader comments do you remember most?

We often receive comments or direct messages from our subscribers saying our videos help them overcome depression, anxiety or simply a bad day. Sometimes we receive comments or direct messages saying our sisterhood encourages them to be kinder and more understanding toward their siblings and family. We also receive messages saying our videos have inspired them to pursue a career in fashion or move to Korea. These are few of the things we remember and motivate us to keep doing what we do.

How much has Korea caught up with global style trends?

We believe Korea is one of the world¡¯s fastest countries to adapt to the latest fashion trends as well as being the most sensitive to new trends. And we believe that the strong influence of the omnipresent culture of K-dramas and K-pop plays a huge role in these phenomena. What celebrities and K-pop idols wear leads to consumer adoption.

What spots in Seoul do you recommend to fans of fashion trends?

A great way to look at the latest trends all at once is visiting a select store that displays many designer brands in one space. Among the places we recommend are Boy Plus at Dosan Park, the Garosu-gil branch of Around the Corner and the Seongsu branch of Supy.

What do you consider important when promoting Korean tradition,
arts and culture abroad?

When introducing not only Korean but any other country¡¯s tradition, culture or arts abroad, we believe it¡¯s important to educate yourself ahead of time. The last thing you want is to convey inaccurate information that could cause misunderstanding.

What do you want people to get out of Q2HAN?

Through Q2HAN, we hope that people can learn to love themselves. Many viewers ask us how we always stay so positive and energetic in our videos. Yes, it took us a long time to love ourselves, whether our body image or looks. And yes, we do have our ups and downs from time to time. But embracing who we are has helped us to be ourselves more in front of the camera and create more genuine and relatable content, and our viewers love this.

Finally, what advice do you have for aspiring content creators?

We always get this question at the end of most interviews. To those who aspire to become a content creator, we always say, ¡°Just be yourself.¡± Don¡¯t try to follow others, act like someone else in front of the camera or get distracted by other people¡¯s judgements. Instead, establish your own identity and follow your intuition. Always be honest and genuine and naturally people will fall in love with you.
If you watch our oldest videos, you¡¯ll see two girls who lack self-confidence and are afraid of being judged. When we see those videos again, we can¡¯t recognize who those two girls are. But today, the twins you see on screen are exactly who we are today. You have no idea how liberating that is and how it has broadened the content that we can explore and create.