March 2018
The global growth of Korean pop
The global popularity of Korean popular music is referred to as Hallyu, or the Korean wave. The character ¡°ryu¡± literally means ¡°flow.¡± It is usually associated with trends that come and go.
Korean pop music has extended beyond the Hallyu phenomenon, and is now recognized as a distinct genre in the international music market.
The global growth of Korean pop was achieved thanks to young musicians¡¯ genuine passion for music and dance.
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